MAYFAIR HOTEL / LONDON FASHION WEEK

This Case Study Film for Mayfair Hotel showcases their strategy for increasing their online profile and drawing in the crowds during London Fashion Week.

Anya Hindmarsh’s artwork attracts fashionistas into the hotel and the bar was designed as a popular choice for a Post-Show After Party/chill out space. Their strategy achieved worldwide coverage and vats online publicity, which secured the May Fair on London’s Fashion A-List.