MAYFAIR HOTEL / LONDON FASHION WEEK

2015

This is a Case Study Film for Mayfair Hotel and their smart approach to increasing their online profile and drawing in the crowds for London Fashion Week.

It explains the strategy, including promoting designer Anya Hindmarsh whose artwork and signature afternoon tea drew fashionistas into the hotel while also ensuring that the bar was a popular choice for a Post-Show After Party/chill out space.

Their strategy drummed up worldwide coverage and vats online publicity, which successful secured the May Fair high up on London’s Fashion A-List.