Summer 2016

This film talks through an interactive music video on Youtube designed by Skip as means of replicating the experience of online shopping allowing the interactive viewer to move from one outfit to another and exploring various outfit options with all the inside knowledge of how to treat and care for the materials and fabrics.

It was decided upon to achieve the effect in-camera rather than post-production so all elements of production within the films had to be exactly identical otherwise the whole endeavour of the project would have failed. It was a clever idea captured very skillfuly.